Developing Your Elevator Pitch - Adding Purpose and Value to Your career Documents

Employment - Developing Your Elevator Pitch - Adding Purpose and Value to Your career Documents

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One of the questions I ask in consultation with my clients is why they feel that they make a better (insert target job field/position here) than the other candidates.

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The funny thing is, from Ceos to entry level workers, 90% ordinarily are stopped cold with this question. They simply can't retort this in succinct, value-driven terms. And that's a real problem.

Knowing and feeling comfortable with your worth in terms of value to your current boss and prospective employers is a great tool in a job search. The proverbial "30-second commercial" or "elevator pitch" holds true today and need to be integrated into every aspect of your job hunt arsenal.

I all the time coach habitancy to control from a place of authenticity, honesty and integrity in developing their resume and cover letter, and getting a firm handle on one's bench strengths is a good place to start when searching for one's personal value proposition.

Each of us, in our heart of hearts, know by what standards we are measured in the work that we do. We know when we are doing a good job, and we also know when things certainly need improvement. For those who are self-employed, this becomes completely self-directed, and your determination tool is from the feedback that your clients are willing to share with you.

But when it comes to the point of distilling this into a personal brand /personal statement about what we can offer others with our vast array of work assets, this becomes a painful task. The problem, to a inevitable degree, is that we live in a society where it's considered impolite to 'boast'. Women especially have difficulty in this arena; whereas a man would have no question reaching for the brass ring, women hang back, worried about 'rocking the boat' or that they aren't ready yet for that next step, consequently 'overthinking' how they might state their value.

Here are some ways to build your own personal 'elevator pitch' and value statement:

1) Draw up a list of your personal attributes that you reconsider strengths, and brainstorm words that adequately spin what your work habits are in active terms

2) explore keywords generally found in the types of jobs you are targeting or mirror your employment background

3) Spend time using both of these lists to build a personal branding statement that marries your personal characteristics with the key skills needed to fulfill your target position. Tackle this as establishing your personal work mission statement. What do you offer man who is concerned in integrating your expertise into their company?

Be aware that refining and tweaking your statement is a continuous process, and can also convert over time. As an example, over the course of my career, the exact functionality of my personal brand has changed, but what has remained constant is my commitment to high quality work and exceeding expectations. So in my case, this would be an important point to weave into a statement that is reflective of what I would offer an employer.

Once developed, you can find many separate applications for your elevator pitch. Use it in job interviews. Post it on your LinkedIn profile. Tweet it. Include it on your Web site and use this as a basis to write a cover letter. The key is to strength habitancy to want to get to know you or hire you, and as every advertiser would affirm: You need to show the audience what's in it for them. And the best way to get to that point is to understand what you have to offer and how it stands out above the other competitive options.

Taking this tact will give you power and purpose in your job search, and also provide a clear path on how you define yourself within a work environment. How you unquestionably scheme and perceive yourself makes a big impact on every person nearby you.

I hope you receive new knowledge about Employment. Where you may put to used in your everyday life. And most importantly, your reaction is passed about Employment.

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